North America's First Clear Protein: What Actually Backs That Up

We call SURGE North America's first clear, plant-based protein and we don't say it lightly. It's a specific, verifiable claim, not a slogan. Here's what's actually behind it.

The Technology Behind "First"

Clarity in SURGE comes from a patent-pending process we call HYPPS, hydrolyzed pea protein peptides. Instead of using a whole protein molecule, the pea protein is broken down into smaller peptides before it ever hits your glass. Smaller peptides don't scatter light the way whole proteins do, which is why SURGE pours clear instead of cloudy, and why it drinks like a juice instead of a shake. Until SURGE, this kind of clarity only existed in dairy-based whey formats, never in a plant-based one.

Third-Party Tested, Not Just Self-Certified

SURGE is Informed Choice certified, meaning it's tested by an independent third party for banned substances and heavy metals, batch by batch. That's part of why elite athletes and professional teams choose it: it's not just our word on what's in it.

Recognized Beyond Our Own Marketing

SURGE was named Product of the Year by BC Food & Beverage in November 2025, along with an Innovation of the Year award. VEGAIN was also named to New Ventures BC's Top 25, the only CPG company on the list, and was a finalist for the Greater Vancouver Board of Trade's Business of the Year. None of that comes from us, it comes from independent organizations evaluating the product on its own merits.

Built By People Who Needed It to Exist

SURGE wasn't built in a lab chasing a trend. Our founders Melissa L'Heureux-Haché and Edan Wolk built it at home in Nanaimo because they were tired of being told good protein only comes from dairy, and tired of vegan protein that tasted like dirt, and wanted to give the 70% percent of the population who can’t digest dairy another way to get protein. The "first" claim matters to us because it's the direct result of solving a problem that didn't have a real answer before.

The Bottom Line

Patent-pending technology, independent third-party testing, and recognition from outside our own marketing, that's what "North America's first clear plant-based protein" is actually built on. 

Shop SURGE →