The First Protein You Can Drink While You're Still Running

Ask most runners when they drink their protein and the answer is the same: after. Post-run, post-shower, whenever the thought of a thick shake stops sounding unpleasant. That's because most protein powders were never built to be consumed while you're moving. They're heavy, they're chalky, and they sit in your stomach like a second breakfast. SURGE was built to break that rule.

Why Protein and "During a Run" Don't Usually Mix

Traditional protein mixes into a thick, milky shake, the kind that feels like a meal, not a drink. Nobody's reaching for that mid-stride. So protein got filed away as strictly an "after" product, something you deal with once you've stopped moving, not something you'd actually want in your hand while you're still running.

What Changes When a Protein Is Actually Clear

We hydrolyze Canadian pea protein, breaking it into smaller peptides, which is what lets SURGE dissolve clear instead of milky and go down light instead of heavy. That's the whole difference. One scoop mixed into cold water gives you a light, hydrating sipper with 12.5g of protein, easy to drink while you're still moving. Two scoops gets you the full 25g serving for after. Same product, either job.

Hydration Doesn't Take a Backseat

Every serving also carries electrolytes alongside the protein, so you're not choosing between fuelling and hydrating on a run. We like to describe it as drinking a light juice, but with zero sugar and packed with protein. That's the actual pitch, not a slogan we made up after the fact.

Proven on the Course at Seek the Peak

We were the official hydration partner for Seek the Peak, a 16K race from West Vancouver up to the top of Grouse Mountain. It’s one of the most iconic races on the North Shore. We had SURGE at every aid station along the course, not just a banner at the start line. Runners stopped us mid-race to tell us how good it felt going down, and we're still getting messages months later about how much it helped them get through it. That's the kind of feedback that doesn't come from a lab, it comes from being on the mountain with the people actually running it.

The Bottom Line

Most protein still lives in the "after" category because most protein was never light enough to live anywhere else. SURGE was designed to work before, during, or after, so the format finally matches how runners actually train, and how they race.

Sip it before, during, or after your next run. Shop SURGE →