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Inside Our Costco Canada Roadshow
Brand Story

Inside Our Costco Canada Roadshow

We're spending 20 weeks bringing SURGE to Costco warehouses across Canada. Here's what the roadshow actually looks like on the ground.

EducationElectrolytes 101: What They Actually Do in SURGE

Electrolytes 101: What They Actually Do in SURGE

Electrolytes get mentioned on every label but rarely explained. Here's what they actually do, and where they show up in a serving of SURGE.

EducationDo You Really Need Protein Within 30 Minutes of a Workout?

Do You Really Need Protein Within 30 Minutes of a Workout?

The "30-minute window" after a workout gets repeated everywhere. Here's what the actual research says about protein timing.

EducationHow Much Protein Do You Actually Need Per Day?

How Much Protein Do You Actually Need Per Day?

Daily protein targets range from 0.8 to 2 grams per kilo depending who you ask. Here's what the research actually recommends, and why.  

CommunityThe First Protein You Can Drink While You're Still Running

The First Protein You Can Drink While You're Still Running

Most protein shakes are built for after training, not during. Here's why SURGE is light enough to drink mid-run, and what that actually changes.

Ingredient Breakdown5 Sustainability Facts About Plant-Based Protein

5 Sustainability Facts About Plant-Based Protein

Does plant protein actually have a smaller footprint? Here are 5 sustainability facts about plant-based protein, including one honest caveat.