The Lowdown on Mass Gainers: What Are They, Who Are They For, And Are They Right For You?

The Lowdown on Mass Gainers: What Are They, Who Are They For, And Are They Right For You?

In the complex world of dietary supplements, Mass Gainers have carved out a big niche - being hailed as a catalyst for enhanced physical mass and muscle development. But what exactly is a Mass Gainer? Should you consider adding it to your fitness regimen, and what are the benefits? 

What is a Mass Gainer?

A mass gainer is a supplement designed to facilitate weight gain, muscle mass enhancement, and energy increase. It’s a nutrient-rich energy source packed with a high-calorie count, combining proteins, carbohydrates, and healthy fats. Unlike standard protein powders which focus predominantly on protein content, mass gainers ensure a balanced intake of all macronutrients, amplifying your caloric intake.

Benefits of Mass Gainers

  1. Weight Gain:
    For individuals who struggle to put on weight due to a fast metabolism, or an active lifestyle that burns a lot of calories, Mass Gainers offer a convenient solution to increase daily calorie intake, fostering healthy weight gain.
  2. Muscle Mass Enhancement:
    With a substantial protein content, mass gainers support muscle repair and growth, ideal for bodybuilders, athletes, or any active individual aiming to increase muscle volume.¹
  3. Energy Boost:
    The high carbohydrate content in Mass Gainers provides an extra energy source, fuelling intensive workouts and aiding performance enhancement.²
  4. Balanced Nutrition:
    Mass Gainers ensure that your body receives a balanced mix of nutrients, essential for overall physical health and wellness.³
  5. Convenience:
    For those who find it challenging to consume large meals or meet their calorie requirements through food alone, mass gainers offer a convenient, efficient and cost-effective solution.

But Why Bulk-Up In The First Place?

Individuals opt for a “bulking phase” to gain muscle mass, improve strength, and enhance physical aesthetics.¹ It’s a strategic and calculated approach to achieve specific fitness milestones, often followed by a “cutting phase” to shed excess fat while retaining the gained muscle.²

Plant-Based vs. Whey

Unlike whey-based Gainers, Plant-Based Mass Gainers are celebrated for their easy digestibility. Because they’re dairy-free, individuals don’t have to worry about the side-effects of lactose and other allergens like bloating, acne or sluggishness. This makes Plant-Based products a gentler option for the stomach and suitable for a wider audience, while being just as bioavailable and effective as their dairy-based counterparts.

Who Should Consider Mass Gainers?

  • Hard Gainers:
    Individuals with a fast metabolism who find it difficult to gain weight can significantly benefit from the caloric surplus provided by Mass Gainers.
  • Bodybuilders, Athletes and Active Individuals:
    Those engaged in intensive training routines requiring a higher calorie intake for energy and muscle recovery will benefit from the fast and easily digestible carbohydrates in Mass Gainers, as well as the high protein content and nutritional profile.¹
  • People On The Go:
    Not looking to bulk up, but still interested in getting a quick, convenient and cost-effective nutritional boost in your day? Mass Gainers are nutrient-dense and can be taken in smaller serving sizes and added to smoothies, oatmeal or consumed on its own to supplement a meal. This can be particularly handy for individuals with busy lifestyles, ensuring the body isn’t deprived of calories and essential nutrients even when a complete meal isn’t accessible.

  • Things to Keep in Mind

    While Mass Gainers are many people’s go-to source of protein and energy, it’s essential to choose a product that aligns with your dietary needs, fitness goals, and health considerations. Pay attention to your calorie burn and consumption, the ingredient quality, nutritional composition, and avoid products with excessive sugars or artificial colours.


    Understanding Mass Gainers is the first step towards integrating them into your fitness journey effectively.³ They aren’t just about amplifying body mass but are geared towards a balanced and holistic approach to overall physical enhancement.² As with any supplement, individual goals, dietary restrictions, and health considerations should guide your choice. While we always encourage people to consume a healthy, balanced diet comprised primarily of whole foods, the right Mass Gainer can be a powerful ally in your quest for enhanced physical fitness, strength, and energy - paving the path for a transformative journey towards your pinnacle of health and fitness.

    If you are interested in learning more about mass gainers, you can check out the VEGAIN line here


    1 Chen, L., Ming, J., Chen, T., et al. (2022). Association between dietary inflammatory index score and muscle mass and strength in older adults. 
    2 Haines, M. S., Leong, A., Porneala, B. C., et al. (2022). Association between muscle mass and diabetes prevalence independent of body fat distribution in adults under 50 years old. 
    3 Li, Y., Liu, Y., Tan, R., & Liu, Y. (2022). Effect of flavonoids on skeletal muscle mass, strength and physical performance in middle-aged and older adults with or without Sarcopenia. 
    4 Davison, J., Miller, A., Leary, S., et al. (2022). Significant Loss of Skeletal Muscle Mass Occurs After High-Energy Trauma in Young Adults. 

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